- Godkännandet innebär att vi i vår marknadsföring får tala om vilken effekt Proviva har. I det här fallet att produkten genom att minska gasbildningen har förmågan att lugna en orolig mage, säger Skånemejeriers informationsdirektör Lotta Törner.
Minskar gasbildning
Provivas vetenskapliga dokumentation har granskats och godkänts av tre internationella och oberoende experter. De har godkänt dokumentationen som krävs för att göra ett hälsopåstående. Proviva är ett resultat av samarbetet mellan Skånemejerier och bioteknikföretaget Probi i Lund. Probi utvecklar och dokumenterar probiotika och godkännandet är ett starkt erkännande för bolagets höga standard inom forskning och utveckling.
- Vi har flera studier som visar att Proviva med Lp299v genom att påverka tarmfloran minskar gasbildningen. Gasbildning kan ge upphov till en provkarta av besvär som i folkmun kanske bäst sammanfattas med "orolig mage". Detta drivs av vissa bakterier som kan få ökat livsutrymme om tarmfloran är i obalans, säger Per Bengtsson, läkare och nytillträdd vd vid Lundabolaget Probi.
Tredje produkten på svensk marknad
Proviva blir den tredje produkten på den svenska marknaden som blir godkänd av SNF för ett hälsopåstående. Först ut var Skånemejeriers Primaliv som godkändes för drygt ett år sedan.
Skånemejerier omsätter ungefär 2,7 miljarder kronor, och bedriver ett intensivt utvecklingsarbete inom området hälsomat - Functional Food.
www.skanemejerier.se
Bioteknikbolaget Probi AB bedriver världsledande forskning och utveckling inom probiotika för användning inom functional food, kosttillskott och klinisk nutrition.
www.probi.se
SNF, Swedish Nutrition Foundation, (tidigare Stiftelsen Svensk Näringsforskning) har till syfte att främja vetenskaplig forskning inom näringsläran och närliggande områden, och ska också befrämja det praktiska utnyttjandet av framsteg inom denna forskning. SNF har ett 40-tal företag och organisationer som medlemmar.
www.snf.ideon.se/snf






































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